As Frieze Takes Over London: The Role of Art in the Home
- Gintè Zacharini
- Oct 19
- 2 min read
Every October, as Frieze London fills the city with energy, conversation, and the hum of creativity, I find myself reflecting on the role art plays beyond the gallery walls — in the spaces where we actually live.
For many, art is something to admire from a distance — a statement on a wall, a collector’s piece, or a moment of inspiration at an exhibition. But for me, art becomes truly alive when it enters the home. It changes the atmosphere, shapes the rhythm of our days, and invites us to slow down.
Art in the home isn’t about decoration — it’s about experience. A painting that brings calm to your thoughts, a vase that catches the morning light, a sculpture that invites touch and contemplation — these are quiet presences that remind us to pause and reconnect with ourselves.
In a world that celebrates speed and noise, I find beauty in what I call quiet luxury — art that doesn’t shout, but whispers; that brings balance, authenticity, and calm to our spaces. Quiet luxury is about choosing pieces that feel meaningful, handmade, and timeless. It’s a way of surrounding yourself with objects that reflect who you are and what you value.
As the art world gathers at Frieze to celebrate creativity on a grand scale, I’m drawn to the smaller, more personal side of art — the way it can transform a room into a sanctuary, or a corner into a place of stillness.
Perhaps this is what we all need more of — not just to look at art, but to live with it. To let it shape our environments and our emotions. To create our own wellness spaces, where beauty becomes a form of care and reflection.
Will my art inspire you to create your own quiet, harmonious space — your personal gallery of calm? 🌿
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